When it comes to the spirit of craftsmanship, people often think of automobiles and machinery made in Germany and Japan, as well as watches and knives from Switzerland. Immersing oneself in an industry for decades, even spanning multiple generations within a family, is a common phenomenon in these countries, which has contributed to the spread of their artisanal spirits internationally.
In fact, China has never lacked the spirit of craftsmanship. The exquisite products of ancient China such as silk, porcelain, tea, lacquerware, gold, and silver artifacts were considered luxurious treasures pursued by royalty and nobility across the world. These masterpieces were created by the hands of skilled artisans. Today's China not only leads in cutting-edge technologies like manned spaceflight, the Chang'e lunar probe, high-speed rail, and large aircraft but companies like Huawei and Gree are also at the forefront in their respective fields on the global stage. These achievements reflect the modern Chinese people's dedication, pursuit of excellence, and artisanal spirit.
On August 8, 2018, a group of jade enthusiasts with a shared dream and young jade carvers from the post-90s generation came together under the banner of Shenzhen Century Penghua Network Technology Co., Ltd. to jointly establish the "Yujiaofuzi" brand in the Chinese jade and jewelry industry. This brand specializes in jewelry, jade articles, jadeite, jewelry processing, and custom orders, selling various natural carved jade jewelry. In terms of jade and jadeite production, Yujiaofuzi adheres to an attitude of "seriousness and perfection." The name "Yujiaofuzi" was chosen after considering over a hundred name options, reflecting the team's pursuit of perfection in carving jade.
Yujiaofuzi's logo design draws inspiration from traditional Chinese culture, specifically the design of bracelets, incorporating the traditional Chinese double dragon motif and combining it with Chinese calligraphy. This design exudes the essence of traditional Chinese culture, aligning with the goal of exploring Chinese cultural roots and promoting tradition.
The brand's slogan, "Exquisite Craftsmanship, Unique Artistry, Homage to Classics," signifies that the establishment of this brand marks the further propagation and elevation of the spirit of craftsmanship in the Chinese jade and jewelry industry.
The spirit of craftsmanship is not mechanical repetition; it represents the temperament of an era, intertwined with determination, steadfastness, and the pursuit of excellence. Yujiaofuzi is a workshop that transforms raw stones into exquisite jade products. In this workshop, a group of enthusiasts who are passionate about jade and various gemstones gather. They share experiences, discuss their discoveries of raw stones, appraise their friends' creations, and treat every carved piece as a work of art. Whenever someone in the circle obtains a fine raw stone, everyone engages in collective discussion and appreciation, discussing carving themes and techniques for exquisite craftsmanship. Behind every piece created at Yujiaofuzi's workshop, there are countless people's thoughts and suggestions on craftsmanship, as well as the sweat of skilled carvers. From selecting raw materials to planning designs and finally carving and polishing, the result is exquisite jade jewelry, with each step reflecting the pursuit of excellence through the spirit of craftsmanship.
"Yujiaofuzi" has applied for national trademark brand registration and is owned by Shenzhen Century Penghua Network Technology Co., Ltd.